About sendSmart Communications
sendSmart Communications exists to provide answers and solutions to people who want to improve the way they do business.
After beginning his career in the newspaper industry as a news and sports reporter and editor, Glenn McLaren saw the opportunities offered by the Internet and took part in launching caller.com, the online edition of the Corpus Christi Caller-Times newspaper.
From Corpus Christi, he moved to Fort Lauderdale to become the News Manager for the South Florida Sun-Sentinel Internet Edition.
He returned to Texas to launch a new city-site in San Antonio for Cox Interactive Media, sa360.com, and then moved over to Friedrich Air Conditioning, a major appliance manufacturer based in San Antonio, to head up the e-Commerce and Internet marketing efforts. While at Friedrich, he also took on the role of Government Sales Manager.
At sendSmart, Glenn McLaren has brought his extensive knowledge of content preparation and publication, his background in website development and management, and his experience with sales and marketing campaign development and execution together to provide clients with a vast array of ideas for how they can achieve THEIR goals.
"Regardless of how many projects I've worked on, my approach to each new client is the same as when I went to cover my first newspaper story. I show up with an empty notepad and ask questions until I understand what the story is all about." - Glenn McLaren
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sendSmart Communications provides Internet marketing consulting and solutions. Our focus is to develop customized solutions that allow businesses to reach their goals and increase their presence on the Internet. sendSmart brings expertise to your organization in a wide range of areas, including electronic media strategy and policy, website development, content management, email marketing, search marketing and search engine optimization.