sendSmart Communications - Developing an Email Marketing plan

Strategies for Electronic Marketing

Developing an Email Marketing plan (back to Strategies)

Email marketing has gained a bad reputation, and it's probably pretty well deserved. Spam, the unwanted and unsolicited email and not the canned meat product, have become an ongoing nuisance for web users, systems administrators and internet service providers.

In spite of this, email marketing can still be an impactful and cost-effective means of reaching existing customers and potential new ones.

Success in email marketing can be tied to many factors, but to consistently get solid returns you should keep the following in mind when planning and executing an email marketing initiative:

Build a good list: There are many techniques for gathering email addresses of people who have a real interest in your products or services. Don't focus on quantity, focus on quality of your recipients.

Don't spam: The rules are now in place regarding unsolicited email (CAN-SPAM), and the good news is that they still leave room for legitimate businesses to ethically reach out to the inbox.

Be consistent: Email marketing is just like other forms of advertising and messaging. It's not going to completely change your business in one shot. Plan to develop an email schedule and follow through with regular messages to your list.

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sendSmart Communications provides Internet marketing consulting and solutions. Our focus is to develop customized solutions that allow businesses to reach their goals and increase their presence on the Internet. sendSmart brings expertise to your organization in a wide range of areas, including electronic media strategy and policy, website development, content management, email marketing, search marketing and search engine optimization.