Strategies for Electronic Marketing

Ideas and guidelines for website design (back to Strategies)

The good news is there are countless website design options.

The bad news is ... there are countless website design options.

Deciding which option to choose can be difficult, and finding out after the fact that you paid too much for a site and system that doesn't suit your needs can be extremely aggravating.

There are plenty of good and reputable website design professionals to choose from. Here are a few aspects that those designers will be to address:

  • Use of templates: Different designers use different techniques, but be very careful if a "designer" is just taking your logo, photos and text and pasting them into existing templates.
  • Updates and maintenance: Ask the designer what tools or tags will be put in place to allow for you to have another person (or yourself) make future updates to the website.
  • Browser compatability: While Internet Explorer accounts for the majority of website users, other browsers are available and in use. Your site should be designed so that it presents well in all major browsers.

  • Learn more about sendSmart and they way we approach our customers and their goals.
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    sendSmart Communications provides Internet marketing consulting and solutions. Our focus is to develop customized solutions that allow businesses to reach their goals and increase their presence on the Internet. sendSmart brings expertise to your organization in a wide range of areas, including electronic media strategy and policy, website development, content management, email marketing, search marketing and search engine optimization.

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